I’ve recently learned something about sales.. on being a salesman. What I learned is, assuming you believe in what you are selling, and you believe it will do good for people, that you must sell it. You have an obligation to do your best to sell it successfully, because whenever there is a sales meeting, there are 2 parties selling. One party is trying to sell a solution, and the other is trying to sell their limitations. If the solution is sold, both parties win. If the limitations are sold, both parties lose.
If you do not sell your solution, you are allowing the other party to buy their own excuses for failure, or at least for mediocrity.
Now here’s the kicker – Everyone is a salesperson. Think about it now. What are you selling?